In 2009, Diageo (the owners of Guinness) invented Arthur’s Day to celebrate the 250th anniversary of the birth of Arthur Guinness (and not of the founding of Guinness by Arthur Guinness as I had first thought). The successful ad campaign asked people around the world to raise a glass of guinness to toast Arthur at 17:59 on Thursday, September 24th.
It was such a success that they have promoted Arthur’s day on a Thursday late in September ever since. Now this day in September has become another day in the calendar that emergency services dread, as people get carried away with raising glasses to Arthur. At some venues music is arranged to promote the day, but now many are hitting back at the drink fest that it has become.
Me myself will not be taking part – after all, I’m a Murphy’s man like. Bring back the old ads I say and let’s just leave it at that. Way more amusing.
The above sign can be seen in Kinsale, County Cork adorning the wall of a colourful pub, along with a sail from a yacht.